BodyFlex marketers settle FTC charges

Marketers of the BodyFlex+ System have agreed to settle FTC allegations that they deceptively advertised that BodyFlex causes users to lose from 4 to 14 inches in the first 7 days.

BodyFlex is an 18-minute routine involving stretching, deep breathing, and exercises with the BodyFlex Gym Bar, a plastic exercise bar with a resistance band.

In 2003, the defendants promoted BodyFlex in a heavily-aired national infomercial and on the Internet with claims that "in just seven days you can lose from 4 to 14 inches guaranteed."

The FTC's complaint, as amended in January 2004, charges that the defendants made false and unsubstantiated claims that:

(a) BodyFlex causes users to lose from four to 14 inches across six body areas in the first seven days without reducing calories;

(b) BodyFlex causes users to burn enough body fat to achieve the claimed inch loss in the first seven days;

(c) a clinical study proves that BodyFlex causes significant fat loss and inch loss in the first seven days.

Reference
http://www.ftc.gov/opa/2004/09/bodyflex.htm